Going to a Tradeshow?
You don't have to take the tchotchkes home with you
We've all done it. We walked into the convention center and as we entered the main room we're handed "The Bag." Some would say it's really great that the organizers provide a bag that we can carry around the tradeshow floor with us. What a great way for us to take away those important leads and papers!
Where is that bag now? I'm going to bet that for many, it's been a year and "The Bag" from 2007's conference is sitting underneath a desk or in between the desk and the filing cabinet, with all of the "important leads and papers" still nicely nestled in it.
I'm all for tchotchkes, leads and important papers – if you are actually going to use them. Otherwise you're just taking up space in your suitcase and office for stuff that is going to sit under your desk until next year.
What would happen if you didn't take the bag in the first place?
What would happen if you brought your own bag?
Tradeshows are full of excitement and promise. Before walking the room ask yourself these questions:
- What do I plan on getting out of walking the floor?
- What leads am I looking for?
- What vendor services do I need?
When you're on the floor ask yourself these questions when you're about to pick up the squishy cell phone chair holder (or enter other tchotchke here – ruler, pens, measuring tape, keychain etc.):
- Is this something that will clutter my desk or space?
- Do I really need this (thing or flyer)?
- Do I have this at my office/home already?
- Will I really look at this to remember this person's company and contact information.
Have a plan when you go to a tradeshow. You'll get more out of it than just leads and papers!
|